In the context of luxury branding and marketing, age is a powerful but complicated currency. The impact and effects of time can signify exceptional craft and legacy, but it can just as easily signal ...

What does it feel like to genuinely connect with something or someone? To feel listened to, understood, appreciated, valued? Now how does our technologically abundant world impact that connection?

What comes to mind if you’re tasked to come up with a mascot for a weed killer brand? Your brainstorm session might be more likely to include a live-action spokesperson or an animated ornery weed — ...

Thomas’ Breads made headlines in 2024 when the breakfast breads purveyor announced the debut of Thom, their first-ever character. Hailing from 1800s England — a fitting timeline, given Thomas’ Breads ...

Marketers have made progress in recognizing the 50+ shopper as a key consumer segment, but too many still overlook this demographic’s ability to meaningfully grow market share. The data is clear: For ...

As shoppers expect more personalized, interactive digital experiences, conversational AI environments are helping consumer brands turn product discovery into a deeper, more meaningful journey. The ...

On this episode of Modern Marketing and Measurement, I’m joined by Henry Innis, Co-Founder and CEO of Mutinex. We talk about how CMOs can cut through fragmented data, move beyond last-click thinking, ...

For all the sophistication of modern marketing technology—AI-driven analytics, real-time dashboards, endless attribution platforms—most brands are still measuring success with a model that ...

What does it take to build a nationally competitive agency from Portland, Maine — and keep it independent for 33 years? On this episode of Agency Alchemy, Leeann Leahy, CEO of VIA, joins us to talk ...

Automotive advertising has a structural problem that most other categories don’t: Buyers move seamlessly across national brand influence and local dealer decision-making, while media execution is ...

In theory, marketers have more insight into campaign performance than ever before. In practice, however, data and insights are fragmented across platforms, dashboards, and measurement methodologies, ...

Emerald Fennell’s Wuthering Heights shows that refreshing a brand isn’t about surface change – it’s about updating how the story is told (with the help of big budget PR campaigns). The novel’s ...