Magnitude Creative's Karim Sherif travels through the decades, reflecting on the changes the industry has witnessed from 2006, 2016 to 2026.

Elie Aoun writes on where the media industry is going wrong, reflecting on his 32-year-long career in the region.

Platformance and UM built on the existing STC Bank organic posts and extended it with targeted paid media and influencer activations.

The Orange campaign, rolled out across billboards, TVCs, digital platforms and social media, and was brought to life by Tarek ...

The JGroup and Smartifai partnership aims to accelerate market penetration, improve campaign effectiveness and strengthen ...

Rather than traditional ads, adidas centred on building content that lived naturally within football’s most emotional moments ...

Developed in collaboration with Xawiya Studios, the Lenskart campaign explored the intersection of hyper-realism and style.

The Oenobiol campaign featuring Egyptian actress Nour Ghandour was brought to life by creative agency: We Are Social.

MRW defined the brand strategy and brand identity for Cité Administrative Libreville 2, establishing clear and future focused ...

Studios has announced it is broadening its focus and actively producing content in premium scripted and unscripted formats.

The launch of the new vertical adds to the existing portfolio of Kaizzen services, including PR, crisis comms, creative and ...

Produced by Amp, the sonic anthem aligns with MasterCard’s broader goals to move from traditional sponsorship to culture ...