Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google's official policy and real-world evidence.

Google’s revival of Tag Assistant streamlines tag management, which could help boost advertiser confidence in data accuracy ...

Third party cookies, new GA4 dimensions, major Google Ads glitch and more. These news updates got the most pageviews on Search Engine Land in 2024.

Consumer focused Gemini. “Scaling Gemini on the consumer side will be our biggest focus next year,” Pichai was quoted as saying. The issue is, ChatGPT from OpenAI is quickly becoming the brand for AI, ...

Search Engine Land » SEO » Top 10 PPC expert columns of 2024 on Search Engine Land Chat with SearchBot Please note that your conversations will be recorded. Search Engine Land gives PPC experts ...

Search Engine Land » PPC » Google ads rolls out Brand Report for enhanced advertiser insights Chat with SearchBot Please note that your conversations will be recorded. Google Ads introduced ...

Search Engine Land » SEO » OpenAI works to restore access to ChatGPT and other services Chat with SearchBot Please note that your conversations will be recorded. OpenAI has confirmed it is ...

Search Engine Land » SEO » Google December 2024 spam update done rolling out Chat with SearchBot Please note that your conversations will be recorded. Google’s June 2024 spam update rollout is ...

Sponsored by Semrush, Written by Marilyn Wilkinson, Edited by Nichola Stott Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns.