Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including ...

Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including ...

The New York City-based adtech company, Taboola has partnered with Samsung to serve news recommendations for Samsung News, ...

It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next ...

As agentic AI retools the customer journey, Netcore’s founder and MD, Rajesh Jain, explains why marketers must now influence ...

As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla ...

By championing fearless, boundary-pushing childhoods, Horlicks quietly updates its promise of ‘growth’ for the 21st ...

India is at the cusp of a CTV revolution, and brands that embrace this shift today will gain a competitive edge, says Tonic Worldwide’s senior vice president for media and martech.

Looks for agencies with deep knowledge of financial behaviour and compelling, high-impact communication capabilities.

As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity ...