We admit it – we are obsessed about B2B buyers and what drives them. Four years ago, we started a journey to understand the B2B buyer better, asking B2B buyers about their recent purchase experiences.

At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the ...

Read Harry’s career journey and new position as Chief Future Officer: After graduating in 2022, Harry stumbled across a 4-week training programme with Channel 4, which led to a 2-year career at Dentsu ...

Unlock key insights into the latest retail trends and discover how brands can thrive in the retail industry by aligning with ...

9 September, China — Carat, a dentsu company, has been appointed the media planning and buying partner for Pernod Ricard China. Carat will collaborate with Pernod Ricard’s extensive portfolio of ...

At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the digital economy.

Leading health insurance brand nib has today launched its new brand campaign, repositioning itself as a total health partner for its members. ‘Potentially Amazing’, created by Dentsu Creative, is ...

dentsu launches fourth annual Superpowers Index designed to uncover what drives competitive advantage in today’s B2B world It’s easier to be an Olympic breakdancer than to win in business, suggests ...

The past year has seen a remarkable transformation in the banking sector across Sub-Saharan Africa, driven by digital and technological innovations. These changes have had profound effects on the ...

We take customer-obsession to the next level. We’ve studied the big, bold, beautiful world of B2B customer experiences in APAC and the rest of the world for years, allowing us to identify where to ...