The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment.

The days of editorial staff focusing only on the news of the day are long gone. Among the responsibilities the newsroom has embraced is using Artificial Intelligence as a natural and necessary partner ...

Here are three lessons journalists can learn from content creators regarding trust, audience engagement, and storytelling.

The recent Cannes 2025 event in France had many lessons for news companies — from infrastructure improvements with AI, to ...

BBC News launched a digital paywall and subscription model for U.S. readers. Why? It’s the biggest paid online news market in the world.

As the tour concludes, the tour leads will reflect on the insights, experiences, and lessons from the past two days. This wrap-up is an invaluable and insightful opportunity to exchange perspectives, ...

The 9th Annual INMA News Media Subscription Summit comes at a pivotal moment: when the traditional funnel must be reimagined for an era shaped by artificial intelligence, the creator economy, and ...

When Nordwest-Mediengruppe launched a podcast featuring new discoveries about the famed U-96 U-boat, it found new audiences ...

The average proportion of consumers who have paid or used paid online news increased to 18% in 2025. Here are a few reasons ...

Schibsted has launched a cross-editorial trust initiative in Norway and Sweden to better understand what builds and maintains ...

The recent IAB NewFronts and TV Upfronts events offer news advertising teams lessons in AI-powered automation, portfolio ...

W ith a relatively small but highly engaged media market, Finland’s Sanoma operates in a self-contained digital ecosystem.