As Chief Marketing and Customer Experience Officer, Tariq Hassan leads all marketing efforts—including digital, media, CRM, brand content and engagement, consumer insights, and menu strategy—to create holistic, compelling brand experiences for customers of the nearly 14,000 McDonald’s restaurants in the U.S.

2 days ago · Tariq Hassan, who spearheaded many of the marketing initiatives that helped McDonald’s U.S. sales thrive for much of the post-pandemic environment, is leaving the company, the fast-food giant said on Monday. Alyssa Buetikofer, who heads marketing for McDonald’s Canada, will become chief ...

3 days ago · McDonald’s USA, Shortly after the holidays, Tariq Hassan, our Chief Marketing and Customer Experience Officer, shared with me that after much reflection, he had come to the conclusion that now is the right time for him to step aside from his role at McDonald’s.It was clear it was not a choice he made lightly. Tariq loves this brand, loves this System and loves the team he has assembled.

2 days ago · Tariq Hassan, McDonald’s chief marketing and customer experience officer, is leaving the company. McDonald’s USA president Joe Erlinger shared the news about his departure in a letter to the ...

2 days ago · McDonald’s Names Tariq Hassan CMO in Quest to Improve Customer Experience. Buetikofer joined McDonald’s in 2011 and has held roles across three geographies and five departments, according to ...

2 days ago · Tariq Hassan, the chief marketing and customer experience officer at McDonald’s USA, will step down from his role, according to a statement by McDonald’s USA President Joe Erlinger. Alyssa Buetikofer, currently CMO of McDonald’s Canada, will assume the role of senior vice president, chief marketing and customer experience officer of McDonald’s USA on Feb. 15.

2 days ago · Tariq Hassan, who has led McDonald’s U.S. marketing since 2021, is leaving the Chicago-based fast food chain and will be replaced by Alyssa Buetikofer, the chief marketing officer of McDonald ...

2 days ago · McDonald’s announced Monday that U.S. CMO and customer experience officer Tariq Hassan is stepping down after three and a half years in the role. U.S. president Joe Erlinger said in a letter that Hassan resigned to spend more time with his family. “I’m very grateful to Tariq for all he has contributed to McDonald’s and […]

McDonald’s is promoting Alyssa Buetikofer, the chief marketing officer of its Canadian business, to lead its marketing efforts in the U.S. as Tariq Hassan steps down after three years.

McDonald’s U.S. leadership team draws from a proud history and set of values that made the company an icon of American business. Meet our President and CEO, as well as other McDonald’s U.S. executive team members who continue to build our legacy and ensure our Golden Arches shine bright.