Articles written by Little Yadav. WPP’s back-to-office push: Is India’s adland ready ... SOUNDING BOARD: Will the work-from-office mandate foster creativity and team collaboration, or is the advertising risking attrition?

Nov 29, 2024 · Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ aka M.A.M.A campaign raises a cheeky alarm on the ever-increasing speed of artificial intelligence, which has accelerated the pace of daily life, leaving people with little breathing space to sit back and relax.

Early Bird Entry Deadline. 30 December 2024 (Monday) Final Entry Deadline. 30 January 2025 (Thursday) Shortlists Announcement. 19 February 2025 (Wednesday)

Sep 12, 2024 · The CMO’s MO: Gaurav Ramdev’s marketing strategy rests on three pillars—creativity, growth-orientation, and discipline. The chief growth and marketing officer at Protean eGov Technologies provides fresh perspectives on marketing RoI, building a culture of winning, and promoting sustainability.

Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry. Aligned with Campaign 's unwavering dedication to promoting diversity, inclusion, and equality, the Awards spotlight regional business leaders, change-makers, …

Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region

Jun 21, 2024 · Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, has released a new brand film to embody its tagline ‘Make Life Beautiful.’

Nov 4, 2024 · Ads based in the past are having their moment in the spotlight, not just in India but globally. Swiggy Instamart, McDonald’s UK, and Britannia Good Day have dialed up nostalgia in their latest campaigns, each tapping into retro vibes …

Sep 23, 2024 · Decoding The Body Shop’s India plans amid global change of guards. The brand, which is witnessing a transition of its worldwide management, is bullish on its Indian operations, six months after it wound up its businesses in the US and Canada.

Nov 12, 2024 · “Experiential marketing has transformed from simply promoting products to delivering immersive and meaningful interactions,” said Naina Parekh, founder of luggage brand Eume, which champions experiential marketing to elevate its brand.