Nike - Just Do It (1988) - Very first commercial
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Nike - Just Do It (1988) - Very first commercial
The very first commercial in which "Just Do It" was used. The phrase, first used in a Nike advert in 1988, was pitched to the firm by advertising executive Dan Wieden, who admitted that it was borrowed from something a Utah murderer uttered as he faced a firing squad. When 80-year-old Walt Stack jogged across the Golden Gate Bridge in Nike's ...
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