"You're soaking in it!" Vintage Palmolive ads featuring Madge the Manicurist - Click Americana
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"You're soaking in it!" Vintage Palmolive ads featuring Madge the Manicurist - Click Americana
Remember the old Palmolive dish soap ads, featuring Madge the Manicurist (actress Jan Miner), who was always telling women how terrible their hands looked?
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This Palmolive campaign in the 1970s became iconic, largely thanks to the memorable commercials featuring actress Jan Miner as “Madge the Manicurist.” In these ads, Madge famously revealed to her customers that they were soaking their hands in Palmolive dishwashing liquid, surprising them with the product’s dual purpose of cleaning dishes and softening hands. The campaign successfully emphasized the gentleness of Palmolive, and turned it into a household staple. Miner initially had doubts about
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Sodaneck on Instagram: "In the 1976 Palmolive commercial, Madge the Manicurist, portrayed by Jan Miner, surprises her clients by revealing that their hands are soaking in Palmolive dishwashing liquid. This memorable advertisement emphasizes Palmolive's gentleness, suggesting it softens hands while effectively cleaning dishes. #Palmolive #MadgeTheManicurist #YoureSoakingInIt #1976Commercial #JanMiner #ClassicAdvertising #DishwashingLiquid #SoftHands #VintageAds #IconicCommercials"
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