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87 Years in the making—an REI Color Story
Joyful, emotional, enduring. Colors have a way of evoking a deep emotional response. A green that makes you feel like it’s 1987 and you’re a kid again, wearing your mom’s hand-me-down long underwear and sleeping in a slightly smelly canvas tent. A Kodachrome red so vibrant it reminds you of tomato soup on a cold day. That’s exactly the ...
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