_Nex_us_ on Instagram: "Tag him/her 🩷………. . . . . . The 2021 global ascent of “Jalebi Baby” by Canadian artist Tesher stands as a benchmark case study for the contemporary music industry, demonstrating the transformative power of algorithmic validation and strategic cross-cultural collaboration in achieving mainstream saturation. The track’s success was not linear but followed a calculated, dual-phase release model that leveraged organic digital momentum before activating a high-profile traditi