The EU regulation protects you and all customers across the EU. The GPSR guarantees that all products – whether sold online or in shops – meet the highest safety standards and it establishes specific obligations for businesses to ensure it. How the EU is keeping you safe: ✅ Guarantees all products, including new tech, meet the highest safety standards ✅ Protects consumers whether you buy online or in a regular shop ✅ Strengthens enforcement and market surveillance ✅ Makes dangerous product recal