Henry Heinz, the founder of Heinz 57 ketchup, started out selling vinegar, not ketchup. He quickly realized that his customers wanted sauce, not vinegar. So, he pivoted and created his iconic ketchup. This is a great reminder that people want what they want, and as entrepreneurs, we need to be willing to adjust our dreams to meet the demand. Don't be obsessed with your original idea, take time to notice what your customers want, and adjust accordingly. Remember, vinegar is an ingredient of ketch

1.3K reactions · 192 shares | Enjoy the taste of Heinz for longer with a thick & rich pour every time. | Heinz | Facebook